What is Big Data?

Big Data is defined as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions”. This term has been used since the early 2000’s, although this is new to a lot of people. Big Data can be broken down into “3 V’s“:

Volume – Organizations collect data from a variety of sources, including business transactions, social media and information from sensor or machine-to-machine data. In the past, storing it would’ve been a problem, but new technologies have eased the burden.

Velocity – Data streams in at an unprecedented speed and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-real time.

Variety – Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

How This Benefits Your Business.

Big Data can be used for predictive analysis, which is making predictions about unknown future events. One example of how Big Data is put to use in the world of Web Development, is through SEO (Search Engine Optimization). Part of SEO is analyzing data about your website, in hopes you could drive internet traffic up. Analyzing the Amount of data (Volume), at what times (Velocity), and where it comes from (Variety) could be compared, analyzed, and yield in insights into your online business.

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