Resetting Advertising ID on Android, iOS and Windows phones

Advertising is everywhere you look today and what makes todays advertising even more aggressive is that advertisers track everywhere you go. They learn your preferences and habits and target advertising to you. Did you know that Microsoft, Google and Apple track user habits and target ads according to searches, website visits, email mentions and various other sources? They do this on your computer, your phone, and even your tablet. To get an idea of how much targeting they do visit a website such as a car manufacturer website and look at their latest cars and notice how many car ads you see everywhere. So how do I stop tracking and stop letting everyone see everything that I am doing. Follow these simple steps:


  • Tap on the Google Settings app icon – that’s the cog with the “G” inside, and it’s different from your general Settings app, where the Display and other menus are located
  • In Google Settings, go to Services>Ads, and checkmark the Opt out of interest-based ads option
  • Tap on the Reset advertising ID option at the top



  • Go to the Settings app
  • Scroll to the Privacy menu, and go inside
  • Go all the way to the bottom, until you find the Advertising menu
  • In Advertising, move the slider for the Limit Ad Tracking to on position
  • Just like in Android, tap the Reset Advertising Identifier that is underneath the Limit Ad Tracking option.



Since the Windows 10 Mobile and other Windows handsets before it use your Microsoft account, it seems that you need to both turn things off on your handset, and go to the web to reset your ad ID and opt out of advertising trackers:

  • On your Windows phone, go to Settings>Privacy>Advertising
  • Tap on Advertising ID, and then turn off the “Let apps use my advertising ID for experiences across apps” option, if on, then reset your advertising ID
  • Sign in with your Microsoft account at the “Personalized ads wherever I use my Microsoft account” option on the right (in grey);
  • Sign in with your Microsoft account at the “Personalized ads wherever I use my Microsoft account” option on the right (in grey)
  • Turn off the ad tracking option.

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